Pierre, following his mother's recommendation, is hired as a leading manager at a major advertising agency called "Gerico." His mind is perpetually occupied with crazy advertising ideas.

He introduces a fresh perspective on customer engagement, turning the firm's advertising business upside down, yet the projects yield substantial profits.

Unfortunately, Pierre is terribly absent-minded, resulting in constant amusing mishaps that cause headaches for his boss. Despite these quirks, the boss tolerates them since he's smitten with the hero's mother...