All day on TV they show the hole. The ice hole is the theme of the day, a winter tradition that unites believers and athletes, stars and walruses, the President and the unemployed. In the center of the news stories — baptism, fishing and criminal chronicle. The President and the pike, the artist and the critics, the oligarchs and law enforcement agencies — all meet at the hole in search of solutions to their problems.
And an unemployed muscovite, suffering from bad habits, goes down into the hole for his wife, just like some Sadko.